The Heart of Frog Hollar Outdoor

There’s nothing quite like driving old country roads.

Just outside of Julie’s hometown, you’ll find a dirt road called Frog Hollar - the same dirt road on which some of Ryan’s family have lived for 40+ years. Frog Hollar Outdoor was inspired by the delight found outdoors and the conviction that time spent in nature grants us the invaluable opportunity to unplug, recharge, and reconnect with what’s most important in life.

Ryan and Julie Kirkland founded Frog Hollar in 2019, with the opening of their brick-and-mortar store following in 2020. When they’re not in-store connecting with the community or carefully selecting quality goods, you can find them outside! Whether it’s hunting, fishing, spending time on the lake, or relaxing on their family land in North Texas, they know well that a good dose of fresh air clears away the chatter of this busy life, and they hope their store will invite you to experience that refreshment, too.